24-Hour Window
Learn more about the importance of WhatsApp API's 24-hour window.
How Does the 24-Hour Window Work?
Opening the Window: The 24-hour window starts when a customer sends a message of any kind. Within this period, businesses can freely respond without needing pre-approved templates.
Unrestricted Messaging: During these 24 hours, personalized messages can be sent, enabling natural conversations and faster issue resolution.
Closing the Window: After 24 hours from the customer's last message, businesses can only send messages using pre-approved templates. If the customer sends a new message, the window reopens, and the process repeats.
Why Is the 24-Hour Window Important?
Faster Responses: Encourages quick replies, enhancing customer satisfaction.
Relevant Messaging: Messages sent outside the window require approval, ensuring compliance with WhatsApp's policies and reducing the risk of bans or restrictions.
SPAM Protection: Prevents unsolicited messages, maintaining high-quality communication.
Find out next how to restart a conversation after the 24-hour window!
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